When it comes to introducing legal technology, it’s common for early adopters in your team to be excited about it. However, not everyone is an innovator, and it can be challenging to get other team members on board with legal tech. So, how exactly to get other team members to embrace legal tech too?
Success seems for the few
In contract automation and CLM, achieving 12-18% of performance improvements is a quite normal benchmark, achieved easily by early adopters. Success ratios may even be spectacularly higher (achieving up to 200%).
Unfortunately, your early adopters may not even represent half of your team (fact: on average, it is 11% of any group of people). A winner’s yellow or green jersey is only for the happy few (?
And yes, indeed, we have also seen counterforces; a customer abolishing legal tech because their optimisations with Weagree were (well-visibly) leading to 60% of time-spent improvements: we were working with the people who feared losing their jobs.
They abolished it since leadership failed completely in their communications (actually, the GC left the organisation halfway). The laggards in their team took over and their road went down.
9 parameters for success (your 18% to 200% improvements)
There are nine parameters to accelerate flow successfully:
- Three of them are purely rational.
- Another three parameters relate to emotional aspects.
- Parameters 7, 8 and 9 optimise context: pave the path to successful change management.
Each of the above nine parameters must be addressed on your implementation roadmap. All of them must be addressed in your plan of action. Regular communication is essential.
Excellence in communication is essential
Establishing a good communication plan is not easy. Yes, it is easy to plot the first four implementation steps. But being successful with other team members who should follow the early adopters in your team requires more.
A successful communication plan is not an off-the-shelf product. You need to write your own. Communicating with team members who are less early adopters, more mainstream thinkers or even laggards must feel natural and smooth. They must be reached.
The stories of the 9 parameters: yours?
But before writing a communication plan, you may want to know more about those nine parameters. These nine parameters will all get their place on your roadmap, in your communication plan. We have elaborated on them here.
If you’d like to discuss how to plot your journey towards success and create a successful communication plan, please get in touch.